Ali is editor-in-chief of Twin Cities Business magazine, leading content ideation and development for print, digital, and events. An authority on retail, fashion, and consumer experience, Ali’s writing has appeared in numerous publications including Lucky, ShopEtc., Delta Sky Magazine, St. Paul Pioneer Press, and Mpls.St.Paul magazine, where she served as senior editor of shopping and style for eight years and also directed digital content for mspmag.com. Her award-winning monthly magazine column and blog bridged the space between business and lifestyle, offering a practical perspective on how we shop, why we shop, and the impact of trend, product, service, and technology on consumer experience. In recent years, she’s broadened her scope to coverage of technology, entrepreneurship, development issues, and workplace culture. Her ability to zero in on what matters to people, with advice and humor, has made her a sought after speaker, and helped to build a robust social media following. A frequent event emcee and moderator, she appears regularly as an on-air expert for television and radio. She also hosts the weekly radio show Shop Girls on myTalk107.1.